Brand Campaign Specialist

As a Brand & Campaign Specialist at Mega, you will play a key role in strengthening our brand and bringing impactful marketing campaigns to life across our Energy and Telecom activities.💥💡

Ready for the challenge? Because we are 😊!

Reporting directly to the Marketing & Communications Director, you will work closely with cross-functional teams to ensure a consistent brand experience across all customer touchpoints and support the successful launch of new products and commercial initiatives.

We are looking for a marketing professional who combines creativity with analytical thinking, is passionate about branding and communication, and enjoys turning ideas into campaigns that deliver measurable results.

Your Responsibilities as a Brand & Campaign Specialist

Brand Strategy & Development

• Contribute to Mega's brand strategy and help position Mega as a leading challenger brand in the Energy and Telecom markets.

• Strengthen Mega's brand awareness, consideration and trust.

• Create and oversee the production of 360° ATL and BTL communication materials across various channels and formats (digital, print, audio, video).

Campaign Management

• Develop and coordinate 360° ATL brand & commercial campaigns across digital and offline channels (TV, radio, (D)OOH, print, etc.).

• Support product launches and commercial initiatives with impactful communication.

• Support the organisation of sponsorships, partnerships, events and brand activations.

• Develop an annual branding action plan aligned with business objectives.

• Ensure campaigns align with brand objectives, timelines and budgets.

Brand Performance & Market Insights

• Monitor brand and campaign performance through KPIs and reporting.

• Analyse results and recommend improvements to maximise impact and ROI.

• Track customer behaviour, market trends and competitor activity. Translate market and customer insights into actionable recommendations.

Project Management & Collaboration

• Collaborate with internal stakeholders across Performance, CRM, Content, Product and Sales teams.

• Coordinate agencies, freelancers and suppliers to deliver ATL & brand campaigns efficiently.

Working at Mega is:

• Contribute to a sustainable future where energy (and telecom) is viable and still affordable for everyone !

• Work in a young and dynamic work environment with a hybrid model allowing for flexibility.

• Come as you are. Mega is a safe place for everyone <3

Evolve in line with our key values :

• Trust : We act with transparency, take responsibility, and foster exchanges based on trust, respect, and integrity.

• Agility : We adapt quickly, find pragmatic solutions, and seize opportunities with creativity.

• Positivity : We collaborate together with a positive attitude, shared motivation, and a common vision.

• Customer First : We prioritize our customers, using our expertise to deliver value and build strong partnerships.

• Performance : We aim for excellence by facing challenges with a performance and efficiency-oriented mindset. Our approach is focused on results and solutions.

Full-time job in the center of Liege or Leuven, with competitive salary package in line with diploma / experience.

Is this job made for you?

• Experience: Minimum 5 years of experience in branding or campaign management. Proven experience managing multi-channel marketing campaigns from concept to execution. Experience in the Energy or Telecom industry is a strong asset.

• Education: Degree in Marketing, Communication, Design, or a related field.

• Skills

-  Strong skills in communication & storytelling techniques and graphic design principles, including video editing.

-  Proficiency in tools like Adobe Creative Suite, Canva.

- Good ability to use KPIs to measure brand initiative effectiveness.

- Expertise in project management tools (Jira).

• Languages: Native in Dutch or French. Good knowledge of English.

• Personality: Creative, enthusiastic, autonomous, analytical, storyteller, proactive, and team-player.